STEP ONE-SETUP

Using your strengths and leverages, and how it relates to your customer profile, we create the ideal lead lists and scripts to book the most meetings, while inboxes are warming up.It is our best concern to come up with material you are satisfied with, so we get your constant feedback during this 14 day process.

STEP TWO-CAMPAIGNS

After the setup, the campaigns blast off. We get your message in front of thousands of decision makers per month in your target industry.The campaign data is reported daily and constantly A/B tested to optimize for the best results.We handle the inboxes and the replies and get them ready for getting on a meeting.

STEP DONE-WE BOOK, YOU CLOSE!

You focus on other areas of development, while getting in the notifications for the booked calls, without any opportunity costs on your side.All that’s left for you is to get on the call with your qualified prospect with a warmed up interest, who wants to get your solution.

Who is this for?

Our hands-off cold outreach method can help you if:

• Yes, I fit this criteria

Frequently Asked Questions

Approaching 5 Steps Of Consumer Awareness for B2B Businesses

What better way is there to acquire clients than to enter their minds, and learn their frame of thought? By knowing those, you can know precisely what they are suffering from in their business and present your solution in the most receptive way. We will dive into a prospect’s mind and go through the steps necessary to make him a convinced buyer. To achieve this, we must look into 5 steps:

Each step requires different methods to carry the prospect to the next step and it is a product of outreach and existing content simultaneously.1. Problem UnawareAt this stage, the prospect does not recognize they have a problem due to a number of potential reasons such as:

The prospect needs to be supplied with information. The information can be a blog article, a Youtube video, a client testimonial or something as simple as a cold email. The initial encounter is critical because it will determine how the prospect will be carried to the next steps. If the person really seems knowledgeable about the market conditions prospect is currently aware of, the rest of the information the person gives will be mostly held as truth and you can move smoothly to the next step.It is better to supply the claim of the problem with additional evidence. You should be approaching the subject from different angles and platforms. Your messages should also talk about the unwanted results that occur when the problem is not realized - when the problem snowballs into disaster.

2. Problem AwareThanks to your efforts, the prospect now knows they have a problem. They connected your message with past experiences and current conditions. Assuring you understand the problem in detail is the key now. With each step, you should be moving deeper into the prospect’s market, business and mind.In the previous step, you observed the general market conditions and noticed a problem the prospect did not know about. You gave them information in a broader market context. It is time to make it about them. You should be talking specifically about their pain points and how the problem affects them personally. Drawing connections between pain points and the bigger problem is a plus, and builds up your perception of authority.After you build a firm relationship and make yourself a relevant source about the Why’s and How’s of the problem it is time to let them know there is a light at the end of the tunnel.3. Solution AwareRepeating the method of the previous steps, you should build the base in the prospect’s mind and expand further in the next. Supply them with summaries of the solution, highlight other examples from the industry, address the effort needed on their side etc.The platform for these messaging can vary as with previous steps. You can have conversations with interested prospects through cold email while booking them in for a call or lead them through a paid-ads funnel or just let the prospect discover your existing content themselves.Talk about the market’s trajectory after this solution, and it’s affect on individual businesses. As before, learn about their pain points that can help you draw a line between your solution’s methodology and specific benefits.Prospects at this stage could exist without any previous contact on your side. If such, a personalized outreach message can help you stand against your competitors.4. Product AwareNow that they are looking for potential solutions, you have a massive advantage if you managed to build a strong relationship with them throughout the process. As you dive in deeper to their pain points, supply them with case studies, testimonials and the inner workings of your product. Specify why it will work for THEM, and what unique advantages you have over similar solutions.5. Most Aware/DecisionAfter all this build-up the time has finally come for a decision. As long as you supply them with the maximum information available, the decision they make will be the best decision 99% of the time.Supplying the Maximum InformationHow do you supply them with the most information? It should be done by:

A strong online presence is great, but it is not as targeted in building relationships. It is better to have a person build one-on-one relationships with prospects. You can create forms on your content to get them in your funnel and reach out directly. Still, you need to get people informed about the problem and solution. If you have the solution but no one sees it, what use is the solution?Cold outreach is advantageous in that regard with high volume and personal, direct targeting of the dream client base. You will be able to catch the attention of prospects in all stages of this process, and treat them accordingly. The outreach and your existing material will complement each other, building strong bonded relationships. Even if they decide to not be a buyer, your strong relationship will help you better understand their reasons and present you with ways to improve your solution or targeting.If you’d like us to handle cold-email outreach for your B2B business, building relationships on all levels of awareness for your product and book you qualified sales calls with most aware, decision ready prospects, please book a free strategy call from the link here to learn more about Leads By Dogancay and also get insights on your lead generation strategies.

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Trust And Emails: How To Build Trust Through Cold Outreach

Since the first days of mankind, we have reached out to share, inform, or offer. Whether it was cave drawings telling a story, handwritten letters bridging distances with stampeding horses or graceful pigeons, or town criers announcing the news, there was always a message awaiting an audience. What these communicators sought alongside attention, was trust.In our digital age, the challenge remains: how do you build trust, especially when your message is unexpected? With pop-up ads, cookie permissions, and auto-playing videos, there are so many unsolicited messages, much more than we can remember after a few seconds because of their similarity and lack of trust.What makes those messages lack trust? We can tell they are trying to sell something right away, without getting to know about us. If they don’t know us, how could they tell if what they have can help?Building a relationship needs initiation, and good cold emails do just that, they build relationships rather than trying to sell something quickly. Show them you know about them and their problems. Everyone loves it when the conversation is about them. The surefire way to make people lose attention in a cold message is when you talk about yourself more than you talk about them. You don’t know that person, why should you care?Give them a reason to care by researching their problems and inducing relevancy. Leave them an open door. Don’t force them into anything; Simply ask if they are interested and if they would like more information. Let them decide by themselves.If they reply, you certainly know they are interested. You were successful with research, you were successful with scripts and built trust. You have a solution they want to know about. Become valuable to them, even if they don’t intend to purchase. The more valuable you are, the stronger the relationship. Stronger the relationship, the easier to find a working solution for both sides.The medium might have evolved, but the essence remains the same. Offer something valuable and relevant, earn trust rather than demand it and let the flow of the conversation guide you to know if you are a fit.If you would like to learn how we can build and nurture relationships with qualified prospects for your business, and get 8-15 them on your calendar for your B2B solution in 2 months, you can book a free strategy call from the link here. Get insights on your lead generation strategies and how you can go further.

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Psychology of Cold Email and Overcoming Mental Roadblocks

Marketing and sales cannot be studied without an understanding of psychology. As mentioned in our other article business is more than just selling upfront. It requires understanding your prospect's problems, and knowing what sets your business apart from your competition AND effectively communicating that difference.When doing cold-outreach, it is a game of attention. The message and the business that keep the most attention wins. How well you maintain attention is a factor of product-market fit, your offer and the properties of your messaging. You might have the best service delivery in the universe, but if your message sounds robotic, people will not be interested in the offer, solely based on the first impressions.How do you create memorable impressions through cold email? There are many challenges to think about:

To overcome these challenges, you will use the first tool in your arsenal. We're emotional creatures; there's no denying it. Even the most critical thinkers are not immune to emotional triggers like excitement, fear, or even simply: curiosity. To spark curiousity, you should use the pattern interruption technique. Pattern interruption is pulling someone out of their routine thought process by introducing something extraordinary. This brief moment works to create a new memory in the reader’s mind, ensuring your message will not get lost in the monotonous thoughts of the routine.Subject line works to pique interest by pattern interruption. If your subject lines are 10 word summaries of your emails, chances they will be read are quite low. You should be creative and constantly testing new approaches as it can differ from person to person and demographic to demographic.Now that the prospect has clicked the email and went “Hmm, what is this about?”, it is time to introduce yourself. The opening line of your emails should include the reasons you are reaching out, and how it relates to who you are. After introducing familiarity, other emotions will come into play while describing your offer.When writing your offer, write as if you are talking about with a friend at a cafe. If your message sounds like you are a robot that’s programmed to sell no matter what, the prospect will lose interest. People do not like feeling they are being sold to.Make the prospect feel special while establishing a fear of missing out. Let them feel special by offering free audits, extra information or other bonuses if they book a call NOW. Focus on the present and move on the future. What will happen if they do not take action?As for the fear of missing out, talk about how you have helped their competitors recently. Talk about what may happen if they do not go through with your product. But do it subtly, you do not want them to sound too in-the-face. Some ways of putting those messages in include:

From reading the subject line until signing the contract, it is a game of getting to the next step mentally. Catch attention with an intriguing subject line, keep them reading thorugh familiarity, talk about their problems and excite them about a potential solution. Tell them subtly they will miss out if they do not go through with your product. Offer them bonuses and other information to trigger reciprocity, and get them on a call. Sounds great, doesn’t it?If you would like to feature your business’s message through done-for-you cold email campaigns to book you more sales calls on a performance basis, please book a strategy call from the link here to learn about how we can get your ideal clients mentally ready on a meeting to get your solution.

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